{
  "title": "Why Teams Adopt—or Ignore—a New AI Tool",
  "url": "https://shr.swiss/blog/adoption-ia-utilite-percue-neuchatel-en",
  "language": "en",
  "datePublished": "2026-09-30",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://shr.swiss",
    "address": "184 route de Saint-Julien, 1228 Plan-les-Ouates, Suisse"
  },
  "summary": "Thirty-five years of research on technology acceptance converge: perceived usefulness and perceived ease of use decide more than directives.",
  "section": "Research",
  "topic": "Leading AI Adoption in Your Team",
  "place": {
    "name": "Neuchâtel",
    "region": "Neuchâtel",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The Foundational Model",
      "point": "Fred Davis (1989, MIS Quarterly) established that technology use depends above all on two perceptions: its perceived usefulness and its perceived ease of use."
    },
    {
      "heading": "The Expanded Confirmation",
      "point": "Viswanath Venkatesh and colleagues (2003, MIS Quarterly) integrated eight competing models into a unified theory: intention to use depends on performance expectancy, effort expectancy, social influence, and facilitating conditions."
    },
    {
      "heading": "What This Means for AI",
      "point": "These models have been validated across varied technologies, not specifically on generative AI."
    },
    {
      "heading": "The Limits of Top-Down Rollouts",
      "point": "Announcing a tool in a management committee and then measuring logins says nothing about real adoption."
    },
    {
      "heading": "A Practical Implication, Verifiable in {CITY}",
      "point": "Within a team spanning microtechnology, watchmaking, and applied research laboratories, start with a brief conversation with each collaborator about the task they would willingly delegate to an assistant, then build a four-week pilot on that task."
    }
  ],
  "sources": [
    {
      "authors": "Davis",
      "year": "1989",
      "source": "MIS Quarterly"
    }
  ],
  "wordCount": 269,
  "image": "https://shr.swiss/img/blog-Training-Leading-AI-Adoption-In-Your-Team-Neuchatel-adoption-ia-utilite-percue-neuchatel-en.jpg?v=4",
  "translations": {
    "fr": "https://shr.swiss/blog/adoption-ia-utilite-percue-neuchatel",
    "en": "https://shr.swiss/blog/adoption-ia-utilite-percue-neuchatel-en",
    "de": "https://shr.swiss/blog/adoption-ia-utilite-percue-neuchatel-de",
    "it": "https://shr.swiss/blog/adoption-ia-utilite-percue-neuchatel-it"
  },
  "relatedPages": {
    "programme": "https://shr.swiss/formation-adoption-ia-equipe-neuchatel",
    "city": "https://shr.swiss/formations-ville/neuchatel",
    "blog": "https://shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}