{
  "title": "Why a team adopts — or ignores — a new AI tool",
  "url": "https://shr.swiss/blog/adoption-ia-utilite-percue-sion-en",
  "language": "en",
  "datePublished": "2026-10-02",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://shr.swiss",
    "address": "184 route de Saint-Julien, 1228 Plan-les-Ouates, Suisse"
  },
  "summary": "Thirty-five years of technology acceptance research converge: perceived usefulness and ease of use decide more than directives.",
  "section": "Research",
  "topic": "Leading AI Adoption in Your Team",
  "place": {
    "name": "Sion",
    "region": "Valais",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The founding model",
      "point": "Fred Davis (1989, MIS Quarterly) established that technology use depends above all on two perceptions: perceived usefulness and perceived ease of use."
    },
    {
      "heading": "The broader confirmation",
      "point": "Viswanath Venkatesh and colleagues (2003, MIS Quarterly) merged eight competing models into a unified theory: usage intention depends on performance expectancy, effort expectancy, social influence and facilitating conditions."
    },
    {
      "heading": "What this implies for AI",
      "point": "These models were validated on various technologies, not specifically generative AI."
    },
    {
      "heading": "The limit of top-down launches",
      "point": "Announcing a tool at executive level and then counting logins says nothing about real adoption."
    },
    {
      "heading": "A practical check in {CITY}",
      "point": "In a team entre énergie hydraulique, santé, viticulture et tourisme alpin, start with a short interview with each member about the task they would gladly hand to an assistant, then build a four-week pilot on that task."
    }
  ],
  "sources": [
    {
      "authors": "Davis",
      "year": "1989",
      "source": "MIS Quarterly"
    }
  ],
  "wordCount": 260,
  "image": "https://shr.swiss/img/blog-Training-Leading-AI-Adoption-In-Your-Team-Sion-adoption-ia-utilite-percue-sion-en.jpg?v=4",
  "translations": {
    "fr": "https://shr.swiss/blog/adoption-ia-utilite-percue-sion",
    "en": "https://shr.swiss/blog/adoption-ia-utilite-percue-sion-en",
    "de": "https://shr.swiss/blog/adoption-ia-utilite-percue-sion-de",
    "it": "https://shr.swiss/blog/adoption-ia-utilite-percue-sion-it"
  },
  "relatedPages": {
    "programme": "https://shr.swiss/formation-adoption-ia-equipe-sion",
    "city": "https://shr.swiss/formations-ville/sion",
    "blog": "https://shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}