{
  "title": "Generative AI at work: who actually gains in productivity?",
  "url": "https://shr.swiss/blog/ia-generative-gains-reels-fribourg-en",
  "language": "en",
  "datePublished": "2026-09-17",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://shr.swiss",
    "address": "184 route de Saint-Julien, 1228 Plan-les-Ouates, Suisse"
  },
  "summary": "Early studies in real-world conditions show measurable gains — but primarily for the least experienced profiles.",
  "section": "Research",
  "topic": "AI on the Job",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "Measured gains in real-world conditions",
      "point": "Erik Brynjolfsson, Danielle Li and Lindsey Raymond (2023, Quarterly Journal of Economics) tracked the deployment of a generative AI assistant with customer service advisors at a large company."
    },
    {
      "heading": "The impact on writing tasks",
      "point": "Shakked Noy and Whitney Zhang (2023, Science) measured in a controlled experiment that access to a generative model reduces the time spent drafting professional documents and improves their perceived quality, again primarily for writers less comfortable with the task."
    },
    {
      "heading": "What these results do not reveal",
      "point": "These studies focus on specific tasks — client responses, short-form writing — not on an entire role."
    },
    {
      "heading": "The limitation of uniform deployment",
      "point": "If gains concentrate on certain profiles and certain tasks, identical instructions for all waste potential where it exists and create frustration where it does not."
    },
    {
      "heading": "A practical implication, verifiable in {CITY}",
      "point": "Within a team spanning bilingual SMEs, agribusiness and public services, identify over two weeks repetitive tasks with strong writing components, then test the tool on one of them with human oversight."
    }
  ],
  "sources": [
    {
      "authors": "Raymond",
      "year": "2023",
      "source": "Quarterly Journal of Economics"
    },
    {
      "authors": "Zhang",
      "year": "2023",
      "source": "Science"
    }
  ],
  "wordCount": 282,
  "image": "https://shr.swiss/img/blog-Training-AI-On-The-Job-Fribourg-ia-generative-gains-reels-fribourg-en.jpg?v=4",
  "translations": {
    "fr": "https://shr.swiss/blog/ia-generative-gains-reels-fribourg",
    "en": "https://shr.swiss/blog/ia-generative-gains-reels-fribourg-en",
    "de": "https://shr.swiss/blog/ia-generative-gains-reels-fribourg-de",
    "it": "https://shr.swiss/blog/ia-generative-gains-reels-fribourg-it"
  },
  "relatedPages": {
    "programme": "https://shr.swiss/formation-ia-on-the-job-fribourg",
    "city": "https://shr.swiss/formations-ville/fribourg",
    "blog": "https://shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}