{
  "title": "Generative AI at work: who actually gains in productivity?",
  "url": "https://shr.swiss/blog/ia-generative-gains-reels-geneve-en",
  "language": "en",
  "datePublished": "2026-09-14",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://shr.swiss",
    "address": "184 route de Saint-Julien, 1228 Plan-les-Ouates, Suisse"
  },
  "summary": "The first field studies show real gains — concentrated among the least experienced profiles.",
  "section": "Research",
  "topic": "AI on the Job",
  "place": {
    "name": "Geneva",
    "region": "Genève",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "Gains measured in the field",
      "point": "Erik Brynjolfsson, Danielle Li and Lindsey Raymond (2023, Quarterly Journal of Economics) tracked a generative AI assistant deployed to customer support agents in a large firm."
    },
    {
      "heading": "The effect on writing tasks",
      "point": "Shakked Noy and Whitney Zhang (2023, Science) measured in a controlled experiment that access to a generative model cuts the time spent on professional writing and improves perceived quality, again mostly for less confident writers."
    },
    {
      "heading": "What these results do not say",
      "point": "Both studies cover specific tasks — customer replies, short writing — not entire jobs."
    },
    {
      "heading": "The limit of a uniform rollout",
      "point": "If gains concentrate on certain profiles and tasks, one identical instruction for all wastes potential where it exists and breeds frustration where it does not."
    },
    {
      "heading": "A practical check in {CITY}",
      "point": "In a team entre organisations internationales, banque privée et sociétés de négoce, list repetitive writing-heavy tasks for two weeks, then test the tool on one of them with a human checkpoint."
    }
  ],
  "sources": [
    {
      "authors": "Raymond",
      "year": "2023",
      "source": "Quarterly Journal of Economics"
    },
    {
      "authors": "Zhang",
      "year": "2023",
      "source": "Science"
    }
  ],
  "wordCount": 266,
  "image": "https://shr.swiss/img/blog-Training-AI-On-The-Job-Geneva-ia-generative-gains-reels-geneve-en.jpg?v=4",
  "translations": {
    "fr": "https://shr.swiss/blog/ia-generative-gains-reels-geneve",
    "en": "https://shr.swiss/blog/ia-generative-gains-reels-geneve-en",
    "de": "https://shr.swiss/blog/ia-generative-gains-reels-geneve-de",
    "it": "https://shr.swiss/blog/ia-generative-gains-reels-geneve-it"
  },
  "relatedPages": {
    "programme": "https://shr.swiss/formation-ia-on-the-job-geneve",
    "city": "https://shr.swiss/formations-ville/geneve",
    "blog": "https://shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}