{
  "title": "Managing through influence in the canton of Fribourg: how can we distinguish a proposal’s merits from linguistic ease?",
  "url": "https://shr.swiss/blog/manager-par-influence-fribourg-credibilite-aisance-linguistique-en",
  "language": "en",
  "datePublished": "2026-06-28",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://shr.swiss",
    "address": "184 route de Saint-Julien, 1228 Plan-les-Ouates, Suisse"
  },
  "summary": "In a bilingual environment, a proposal that is easy to listen to may seem more credible. Research suggests separating the quality of its arguments from the ease with which they are received.",
  "section": "Research",
  "topic": "Influence Management",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Shiri Lev-Ari and Boaz Keysar (2010, Journal of Experimental Social Psychology) studied the credibility of factual statements read aloud in English with different accents."
    },
    {
      "heading": "The mechanism: mistaking ease for validity",
      "point": "Adam L."
    },
    {
      "heading": "The premature conclusion: eliminate every linguistic difference",
      "point": "It would be excessive to conclude that every preference for a well-presented proposal reflects bias."
    },
    {
      "heading": "The limits: an experimental accent is not bilingual cooperation",
      "point": "Experiments involving short statements in English cannot directly predict decisions made by French- and German-speaking teams in Fribourg."
    },
    {
      "heading": "A practical check in Fribourg",
      "point": "Consider a hypothetical example: an agri-food company in Fribourg, a bilingual industrial partner and a university team assess a proposal to put a production by-product to use."
    }
  ],
  "sources": [
    {
      "authors": "Keysar",
      "year": "2010",
      "source": "Journal of Experimental Social Psychology"
    },
    {
      "authors": "Oppenheimer",
      "year": "2009",
      "source": "Personality and Social Psychology Review"
    }
  ],
  "wordCount": 425,
  "image": "https://shr.swiss/img/blog-Training-Influence-Management-Fribourg-manager-par-influence-fribourg-credibilite-aisance-linguistique-en.jpg?v=4",
  "translations": {
    "fr": "https://shr.swiss/blog/manager-par-influence-fribourg-credibilite-aisance-linguistique",
    "en": "https://shr.swiss/blog/manager-par-influence-fribourg-credibilite-aisance-linguistique-en",
    "de": "https://shr.swiss/blog/manager-par-influence-fribourg-credibilite-aisance-linguistique-de",
    "it": "https://shr.swiss/blog/manager-par-influence-fribourg-credibilite-aisance-linguistique-it"
  },
  "relatedPages": {
    "programme": "https://shr.swiss/formation-manager-par-influence-fribourg",
    "city": "https://shr.swiss/formations-ville/fribourg",
    "blog": "https://shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}