{
  "title": "« Speaking up at assemblies »: why leaders of family SMEs stay silent",
  "url": "https://shr.swiss/blog/pourquoi-les-dirigeants-des-pme-hesitent-a-prendre-la-parole-en-public-en",
  "language": "en",
  "datePublished": "2026-10-25",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://shr.swiss",
    "address": "184 route de Saint-Julien, 1228 Plan-les-Ouates, Suisse"
  },
  "summary": "Small business leaders often hesitate to speak in public, even on subjects they know well. Social psychology research shows that simply expecting negative evaluation is enough to suppress the sharing of knowledge.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Lucerne",
    "region": "Lucerne",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What social psychology establishes",
      "point": "Michael F."
    },
    {
      "heading": "The mechanism: anticipation and cognitive load",
      "point": "Itzhak Fried and collaborators (2010, Current Biology) documented how the brain activates the same circuits when observing an action as when performing it."
    },
    {
      "heading": "The limitation: a question of context, not personality",
      "point": "It would be too simple to read this as shyness."
    },
    {
      "heading": "What this changes for training",
      "point": "One does not format 'courage' generically."
    },
    {
      "heading": "A practical check in Lucerne",
      "point": "For a leader of an industrial, hospitality or regional financial services SME, the starting point is observable: list, over three months, each situation (interprofessional meeting, important client call, presentation to local authorities) where she or he did not speak, although there was something to say."
    }
  ],
  "sources": [],
  "wordCount": 452,
  "image": "https://shr.swiss/img/blog-Training-Public-Speaking-Impact-Lucerne-pourquoi-les-dirigeants-des-pme-hesitent-a-prendre-la-parole-en-public-en.jpg?v=4",
  "translations": {
    "fr": "https://shr.swiss/blog/pourquoi-les-dirigeants-des-pme-hesitent-a-prendre-la-parole-en-public",
    "en": "https://shr.swiss/blog/pourquoi-les-dirigeants-des-pme-hesitent-a-prendre-la-parole-en-public-en",
    "de": "https://shr.swiss/blog/pourquoi-les-dirigeants-des-pme-hesitent-a-prendre-la-parole-en-public-de",
    "it": "https://shr.swiss/blog/pourquoi-les-dirigeants-des-pme-hesitent-a-prendre-la-parole-en-public-it"
  },
  "relatedPages": {
    "programme": "https://shr.swiss/formation-public-speaking-lucerne",
    "city": "https://shr.swiss/formations-ville/lucerne",
    "blog": "https://shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}