Leading AI Adoption in Your Team training in NeuchâtelWhy Teams Adopt—or Ignore—a New AI Tool

Providing an AI tool does not guarantee its use or the value created. Research on technology acceptance offers a solid framework for understanding what makes the difference.

The Foundational Model

Fred Davis (1989, MIS Quarterly) established that technology use depends above all on two perceptions: its perceived usefulness and its perceived ease of use. This acceptance model remains one of the most cited and replicated in management science. Davis, 1989

The Expanded Confirmation

Viswanath Venkatesh and colleagues (2003, MIS Quarterly) integrated eight competing models into a unified theory: intention to use depends on performance expectancy, effort expectancy, social influence, and facilitating conditions. Venkatesh et al., 2003

What This Means for AI

These models have been validated across varied technologies, not specifically on generative AI. But they explain why a tool imposed without concrete use cases remains unused: usefulness is not perceived if it is not linked to the team's actual tasks. (our executive and employee training programmes)

The Limits of Top-Down Rollouts

Announcing a tool in a management committee and then measuring logins says nothing about real adoption. Forced use to satisfy a metric is not an embedded practice.

A Practical Implication, Verifiable in {CITY}

Within a team spanning microtechnology, watchmaking, and applied research laboratories, start with a brief conversation with each collaborator about the task they would willingly delegate to an assistant, then build a four-week pilot on that task. The spontaneous usage rate at the end of the pilot is a more honest indicator than the number of activated licenses. An AI Training in Neuchâtel can guide this adoption approach. To go further: explore the Leading AI Adoption in Your Team training in Neuchâtel in the canton of Neuchâtel, or browse our executive and employee training programmes in Switzerland. AI training in the canton of Neuchâtel.

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